FH Group
Brand Identity & Website
Case Study
How we transformed online visibility and drove a 150% increase in direct bookings for one of Nepal's premier resorts.
Overview
Project Snapshot
Client
Treez Resort
Services
SEO, Social Media, AEO
Industry
Hospitality & Tourism
Duration
6 Months
The Problem
The Challenge.
Treez Resort is a beautiful destination property in Nepal, but it was struggling to get direct bookings through their website. They relied heavily on OTAs (Online Travel Agencies) like Booking.com and Agoda, which took a massive 15–25% commission on every booking.
Their website lacked proper SEO structure, loaded slowly on mobile devices, and their social media presence wasn't converting followers into paying guests. The resort was essentially invisible on Google for the search terms that mattered most to their business.
The Solution
Our Approach
We implemented a comprehensive 360-degree digital marketing strategy focused on brand authority and direct conversions.
Technical SEO Overhaul
Complete site speed optimization
Reduced page load time from 8s to under 2s on mobile.
Mobile-first restructuring
Rebuilt the site architecture for responsive, mobile-first indexing.
Keyword-targeted landing pages
Created pages targeting "resort near Kathmandu", "weekend getaway Nepal" and more.
Social Media & AEO
Instagram & Facebook campaigns
Visually stunning content showcasing the resort experience with booking CTAs.
Google Business Profile optimization
Captured local search and AI-driven recommendations for "best resort".
Content marketing strategy
Published blog posts and guides that positioned Treez as an authority.
The Impact
The Results
Within 6 months, Treez Resort significantly reduced their dependency on OTAs, increasing their profit margin and building a loyal, recurring customer base.
150
%
Increase in Direct Bookings
Page 1
Google Ranking for Target Keywords
300
%
ROI on Social Media Ads
<2s
Page Load Time (from 8s)
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